Jack E. Appleman, APR, CBC, business writing instructor and author of the top-selling 10 Steps to Successful Business Writing (2008, ATD Press), has developed innovative teaching methods to help working professionals achieve better results with their writing. The principal of Successful Business Writing, Jack has led workshops, webinars and coaching for organizations including America Electric Power, HBO, Johnson & Johnson and the U.S. Olympic Committee, which have consistently earned outstanding evaluations.